SEAT has closed the year 2018, once again, showing an increase in sales and marketing of vehicles of 10.5% compared to the previous year. It sold more than 510,000 vehicles. And for 6 years now, Seat has exceeded its sales compared to the previous year.
Seat’s success in 2018 is due to the development of SUV vehicles in its car fleet. The Arona, the brand’s small SUV, has boosted the sales success of this type of vehicle. Sales of this model have approached 100,000 units in its first full year since its introduction.
The growing popularity of SUVs serves to explain how Seat has been able to avoid the setback in sales that some vehicle manufacturers in Europe have suffered. Its SUV models, the Arona and Ateca, account for 34% of the company’s sales. They manage to cover the fall in sales of their most popular models, the Leon and the Ibiza.
In 2018 the Leon remained the most successful model of the brand, but at the gates of its renovation almost 7% fewer units were sold compared to the previous year. In the case of the Ibiza (second best-selling model) the fall is even greater, with more than 10% less sales of seat’s small utility vehicle.
The brand has recently presented a large SUV, the Tarraco, with which it completes its entire range of urban SUVs.
This growth is also due to the consolidation of the brand in other European markets. Germany, the main buyer of SEAT vehicles, accounts for a fifth of sales. In Spain, a well-established market, they have also increased. Other markets where the brand is gaining weight are the United Kingdom, where 62,900 vehicles were sold, and France, where 31,800 units were sold, 31% more than last year.
At Ilpea Galvarplast Automotive, as one of SEAT’s main suppliers of fluid conduction systems for years, we believe that the steps that the Spanish brand is following in the manufacture and marketing of its models is being very successful, and this is translating into its results.